Shopping is no longer linear. Customers bounce from channel to channel, shopping in spurts throughout the day based on when they feel motivated and inspired. To win mindshare and stay relevant, brands need to create compelling content for the micromoments people spend social shoppingChennai Stock. These micromoments are critical for conversion.
For example, shoppers may be waiting in line for their morning coffee, scrolling through Facebook, when they see an ad for a filtered showerhead. But their order’s up, so they quickly close out of Facebook, grab their cup of joe, and go along with their day. At lunch, they see an Instagram post from the same company, which leads them to the brand’s website where they take a deeper look at the product’s skin and hair benefitsLucknow Investment. A few days later, the shopper sees a targeted ad on Instagram, this time with a discount code. The customer clicks the “Buy Now” button, and by the end of the week, the showerhead arrives at their doorstep. This is how social ecommerce attracts attention during micromoments and turns scroll sessions into purchases.
Micromoments happen at every stage the entire customer journey, including:
Discovery: Finding a new brand or product on social media
Engagement: Liking, sharing, and commenting on social media posts
Decision: Reading through social media reviews and comments about brands and products that ultimately influences a shopper’s purchase
Support: Accessing customer service through social media, either by messenger apps, chatbots, or the comments section of social posts
Loyalty: Following brands on social media, sharing branded content, and continuing the shopping cycle
With social commerce, online sellers can proactively engage with existing and prospective customers wherever they are, at every stage of the buying journey. Interacting with customers on their terms increases loyalty, boosts sales, and provides personalized customer service when consumers need it most.
Creative ways to boost social media engagement:
Create polls or questions on your Instagram Story, TikTok, or Twitter feed
Tag followers and brands in posts and comments
Run a sweepstakes or giveaway where followers have to like, tag, comment, or share in order to enterNew Delhi Stock Exchange
Monitor social media accounts to comment on posts where your followers have tagged your brandKolkata Wealth Management
Encourage followers to tag your brand and share their product stories and testimonials
Create a branded hashtag that customers can use when they post about your products or services
Feature followers’ photos on Facebook, Twitter, TikTok, or Instagram
Host Q&A sessions where followers can post their questions live on social media
Repost content from customer videos and micro-influencers
Accept guest posts on your blog to share across social media
Add visuals like photos and videos to your posts to increase likes and shares
Add relevant hashtags to your posts to get discovered by a wider audience
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